Molly Pop Debuts Grape-Based Cold-Pressed Juice at IFPA 2024
Molly Pop arrived at the 2024 IFPA Global Produce and Floral Show with a new way to experience premium grapes: cold-pressed juice.
The debut featured two 12-ounce flavors. Berry Burst was made from green Molly Pop grapes, while Berry Blush started with red Molly Pop grapes. Both organic recipes were developed with no additives and delivered natural grape flavor in a chilled, single-serving format.
The launch was an early step in expanding Molly Pop beyond the produce aisle while staying rooted in the fruit and quality standards behind the brand. It also gave show attendees a chance to taste what can happen when a produce company applies its experience to a new category.
Blue Book carried the company’s announcement ahead of the show and shared the story behind both flavors.