Building Molly Pop with Agility: A Conversation with Todd LaForest

What does it take to build a consumer brand in a category long driven by commodities? Blue Book put that question to Molly Pop president Todd LaForest in a wide-ranging May 2026 interview.

Todd traces the path from his legal training into produce, the decision to build a brand around a reliable eating experience and the realities of competing against much larger organizations. He also explains how cold-pressed juice became more than a trade-show attraction: it opened conversations with customers and created another way to introduce people to the Molly Pop brand.

The interview is candid about the learning curve that comes with entering consumer packaged goods, from category expectations to product reformulation and retail resets. It also captures one of Molly Pop’s clearest advantages: a small team can learn quickly, make a decision and act on it.

The goal is bigger than industry recognition. It is to build consumer trust so that shoppers see the pink bag and know a Molly Good experience is waiting inside.

Read the full Blue Book interview.

Interview artwork published by Blue Book. Image credit: Semiletava Hanna/Adobe Stock.